Since its launch in 2014 WTM Africa continues to grow and there has been a steady growth in the numbers of exhibitors, industry experts & visitors attending Africa’s leading and only business to business exhibition for inbound and outbound Africa travel and tourism markets, which means this year there was even more business meetings, networking opportunities and workshops to attend during the busy conference schedule.
Picture by Di Brown
WTM Africa Continues To Grow
As WTM Africa continues to grow it has become a much anticipated event for the industry which once again was held in the Cape Town International Convention Centre over 3 days where both the local and international travel trade get meet, learn, conduct business and develop international business relationships.
Travel bloggers and working with travel influencers was as usual a hot topic with international speakers and local industry leaders giving insights on best practices and the developing industry of influencer marketing.
The interest in digital marketing through social media in Africa continues to grow & Craig Rodney’s “Story telling on Social Media” talk being so over subscribed that some delegates resorted to standing outside the Travel Tech Theatre, in the hopes of picking up a few tips from him afterwards.
This year there was a strong focus on sustainable travel and local companies who go the extra mile in responsible tourism, where where honoured at a special responsible tourism awards ceremony.
Exhibitors were also judged and awards were given for the best stand in various categories. Here are the results:
- Most Responsible Stand: Hotel Verde
- Best Stand Personnel: Tourism Authority of Thailand
- Best Stand Feature: Tree Self-Catering Apartments
- Most Innovative Stand: City of Cape Town
- Best Stand Design: Reunion Island Tourism Board
- Best Stand for Doing Business: Zambia Tourism Agency
The conference schedule of talks and seminars grows every year with even presentations by a number of tourism boards as well as a focus on knowledge sharing about travel within specific niche communities like Halaal Friendly Tourism and encouraging travel within the Lesbian, Gay, Bisexual and Transgender market.
The local travel industry also put on a great show with after hours events inviting travel industry friends & influencers to their own events and activations to show off there products at a number of top Cape Town venues. The event calendar was packed even more than usual with bike tours, sight seeing bus trips and boat excursions etc to leave local and international visitors with a lasting memory of Cape Town and there WTM Africa 2017 experience.
Visit WTM Africa for more information and save the date for the next conference taking place in Cape Town from 18 – 20 April, 2018.
Thanks Tazz Discovers our local #AfriExpert for this post.