The first TBEX International took place in Jerusalem last month and we were happy to have the opportunity not only to attend but speak about Digital Story Telling While on A Road Trip. It was the 3rd time we experienced TBEX which is the largest conference and networking event for travel bloggers, online travel journalists, new media content creators, travel brands and industry professionals.
The concept we started last year with our #NamibiaRoadTrip in Namibia was used as an example of our speech in order to show the endless possibilities digital content creators have while on a road trip. We also talked about how to organize the trip giving useful and practical tips, and how to create and plan an engaging content strategy.
Why TBEX International Jerusalem
“Jerusalem was chosen as our first TBEX International destination because of its rich multi-cultural history,” says Patti Hosking, TBEX Vice President. “Geographically in Asia, but more economically and culturally aligned with Europe, Jerusalem is one of those special destinations that defies classification and is best explained as International, plus it’s a bucket list destination for many people.
The event was in partnership with local destination sponsors, The Jerusalem Development Authority, I Travel Jerusalem, and The Israel Ministry of Tourism, who certainly put on a good show for the 300 plus bloggers & new media professionals who attended the 3-day conference & tours.
Take a look at the #TBEXJLM hashtag for more content produced during the event.
Israel Road Trip
After the conference, we headed on a road trip in partnership with our friends from Abrahams Hostels to visit some of the famous sites in this small but diverse country.
Our first stop was Bethlehem in Palestine to visit the Church of Nativity & the brand new Banksy Hotel “The Walled Off Hotel” which we were lucky enough to visit on the first day it was open to the public and was a new statement to hospitality and art.
No trip to Israel is complete without a visit to the desert to watch the Sunrise over the dead sea from the top of the Masada followed by a mud bath in the dead sea itself at – 430 below sea level!
We chose to stay at the beautiful boutique Yehelim Desert Lodge in the interesting town of Arad and we enjoyed the warm hospitality of the hosts. The hotel is only 25 mins drive from the dead sea but 1000 higher above it, so you can enjoy the great view to the Jodanean dessert and cooler temperatures in summer.
After our day in the desert in the south, we headed to the Northern Galilee & The Golan Heights in North just 60 km from Damascus which at this time of year is a green and lush, stark contrast to the desert in the south.
One of the great things about a road trip to Israel is that the country is small and you can make many stops on the way, so on our way back from the Golan Heights we stayed for the night in the Arabic town of Nazareth in the cool The Fauzi Azar Inn which is a 200-year-old Arab mansion turned guesthouse and its in a great location right in the heart of the city.
If Jerusalem is amazing for its history and cultural mix, Tel Avi is the place to visit for its amazing energy, great nightlife, and beach lifestyle.
We stayed at The Abraham Hostel Tel Aviv which is considered to be the best hostel in the Middle East and we have absolutely no doubt after our stay! It has amazing spacious areas, it is super stylish with a cozy atmosphere and has a great location in the heart of Tel Aviv surrounded by many of the city’s best spots.
During our stay, we visited Jaffna which is the beautiful and vibrant old Arabic suburb and the ancient Roman Port of Caesarea which is an easy 45 min drive north of the city.
For more pictures from our Israel Road Trip please take a look at our Facebook page.