The although long term the future of Indaba is still the subject of much speculation. “Following great deliberation, SA Tourism has concluded that the strategic partnership model is not the best option to elevate Indaba and Meetings Africa at the present,” a statement read. “Therefore SA Tourism confirms that, through its newly established Exhibition and Strategic Events division, its leading marketing and communications agency, and its exhibitions management agency SA Tourism will deliver Indaba and Meetings
“Therefore, SA Tourism confirms that through its newly established Exhibition and Strategic Events division, its leading marketing and communications agency, and its exhibitions management agency SA Tourism will deliver Indaba in Durban and Meetings in Johannesburg in 2017.
Picture By: @MMStadium
The Indaba brings Africa into the future.”Known as Africa’s top travel show the 37th event was by all accounts a success. As usual welcome banners and Indaba signage at King Shaka International airport led delegates to the registration desks for a warm Durban welcome.
The night before the official opening of Indaba 2016, the Minister of Tourism, Derek Hanekom hosted a dinner at Moyo for the tourism ministers from Burkino Faso, Ghana, Lesotho, Namibia, Seychelles, Swaziland, Uganda, Zambia and Zimbabwe. Key speakers discussed the growing of “Brand Africa”, and Minister Hanekom proposed the creation of a forum to workshop ideas.
Deputy Minister Tokozile Xasa summed up the evening very well stating “Tourism is gold on its own for Africa and the Giant is Rising”.
Eighteen African countries exhibited at Indaba this year, over ten thousand square meters of floor space at the Durban ICC, the outdoor area included six informal spaces where delegates could relax, network and do business.
Sthembiso Dlamini, acting CEO stated before the show that there were over 791 registered exhibitors and 1 111 buyers of which 500 were internationals. A total of 7 292 delegates attended with 6 000 meetings taking place on the opening day of the INDABA while the second day saw over 5 000 meetings held.
Picture By @DBNTourism
Indaba continues to embrace technology with new innovations, this year’s Tech Talks included speakers from Revinate, Google, Air BnB, Expedia and WAYN. TTthe Tech Zone was relocated from a very prominent position outside to one of the conference venues on the upper level of the ICC. This proved to be a good move as two of the three days of Indaba rather wet as torrential rain caused flooding around the city of Durban.
Speed Marketing Sessions of ninety minutes focussed on Culture and World Heritage Sites, Safaris and Adventure, while an area dedicated to SMME’S called Hidden Gems showcased seventy businesses sponsored by SA Tourism and included a speed marketing session which generated business for all stakeholders.
Tokozile Xasa, the Deputy Minister of Tourism, hosted the Women in Tourism initiative that aims to facilitate more women holding senior positions in the tourism sector.
A social media campaign #IAMCONSTITUTION aimed at linking tourism and heritage was launched at Indaba. The campaign partnered with Travel Massive with a sixteen-day road trip speaking to locals and providing education on the meaning of the constitution and raising awareness of our cultural heritage.